Services in a digital world
November 26, 2020
In an increasingly digitalized world, service offers are evolving rapidly, and user expectations are more and more demanding. How to design a relevant service offer
The value proposition at the service of differentiation
September 23, 2020
The connected world we live in requires companies to adapt. Today’s products are increasingly connected and communicating, but it is increasingly difficult to offer a
The meaning and affects in the elaboration of a digital offer
July 29, 2020
We hear more and more about affects and emotions in the field of UX and marketing. But how do emotions come into play in the
Representing concepts in order to test them
May 28, 2020
One of the key steps in innovation is to test concepts with future users. This particularly crucial phase allows to identify the interest perceived by
Develop new offer concepts
April 28, 2020
In an increasingly digital world, it is necessary for companies to develop new innovative offers, adapted to the practices of their future users. Making a
Usage prospective approach or how to anticipate the future
September 26, 2019
Anticipating the future plays an important role in innovation projects and is necessary to take appropriate strategic decisions. But as the world becomes more and
Hybridization as a core element of user experience
August 29, 2019
Transhumanism or collapse theory, frantic or frugal consumption, programmed obsolescence or repair, robots or humans, -philic or -phobic, pro- or anti, generation X or Y,
Price elasticity of demand: how to anticipate the economic benefits of an innovation strategy
October 16, 2017
How could we predict the revenues generated by the launch of an innovation? To what extent is price elasticity of demand a strategic indicator for
Experts to the service of innovation: anticipate the future with the Delphi method!
October 13, 2017
It is sometimes difficult to predict with certainty the future of an innovation. However, some tools enable to consider plausible futures. It is the case