16Oct 2017

Price elasticity of demand: how to anticipate the economic benefits of an innovation strategy

How could we predict the revenues generated by the launch of an innovation? To what extent is price elasticity of demand a strategic indicator for innovative companies?

16Oct 2017

Experts to the service of innovation: anticipate the future with the Delphi method!

It is sometimes difficult to predict with certainty the future of an innovation. However, some tools enable to consider plausible futures. It is the case of Delphi, a method used in the field of prospective since 1948 and in constant evolution.

27Jun 2017

GAMIFICATION AND ENERGY SAVINGS: EXPLICIT AND IMPLICIT USER ATTITUDES ABOUT 3 INTERFACES

The impact of gamification* has been at the heart of a test of a fluid (water, gas, electricity) monitoring app designed for private individuals wishing to make energy savings.

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