Transhumanism or collapse theory, frantic or frugal consumption, programmed obsolescence or repair, robots or humans, -philic or -phobic, pro- or anti, generation X or Y, old workaholics or millennials in constant search of meaning...
How could we predict the revenues generated by the launch of an innovation? To what extent is price elasticity of demand a strategic indicator for innovative companies?
It is sometimes difficult to predict with certainty the future of an innovation. However, some tools enable to consider plausible futures. It is the case of Delphi, a method used in the field of prospective since 1948 and in constant evolution.
The impact of gamification* has been at the heart of a test of a fluid (water, gas, electricity) monitoring app designed for private individuals wishing to make energy savings.