Anticipating the future plays an important role in innovation projects and is necessary to take appropriate strategic decisions. But as the world becomes more and more connected and complex, how can we identify the most relevant paths? How can uncertainties be reduced?
Transhumanism or collapse theory, frantic or frugal consumption, programmed obsolescence or repair, robots or humans, -philic or -phobic, pro- or anti, generation X or Y, old workaholics or millennials in constant search of meaning...
How could we predict the revenues generated by the launch of an innovation? To what extent is price elasticity of demand a strategic indicator for innovative companies?
It is sometimes difficult to predict with certainty the future of an innovation. However, some tools enable to consider plausible futures. It is the case of Delphi, a method used in the field of prospective since 1948 and in constant evolution.