One of the key steps in innovation is to test concepts with future users. This particularly crucial phase allows to identify the interest perceived by users and therefore to anticipate the market potential of an innovation.
The Red Dot Award is an international design competition that takes place every year since 1954 in Essen, Germany. A jury of recognized experts nominates the best products or concepts in various fields from fashion to industry or advertising.
It has been a year since the Nooz glasses were launched. Sales are now booming online.
Interview with Emmanuel Rado, Design Manager at Ixiade, and Olivier Doolaeghe, director of Nooz Optics.
Ixiade and the company Clotex Industries have won the “Innovation Design” award from the prestigious “Salon des Collections”. In play is a new generation garden fence named “Rythm’up” conceived and designed by the Ixiade designers.