How could we predict the revenues generated by the launch of an innovation? To what extent is price elasticity of demand a strategic indicator for innovative companies?
Ixiade joins an Open Lab dedicated to innovation. A few words about the partnership with Pascal Pizelle, CEO.
Who are your new partners?
It is sometimes difficult to predict with certainty the future of an innovation. However, some tools enable to consider plausible futures. It is the case of Delphi, a method used in the field of prospective since 1948 and in constant evolution.
The Red Dot Award is an international design competition that takes place every year since 1954 in Essen, Germany. A jury of recognized experts nominates the best products or concepts in various fields from fashion to industry or advertising.