One of the key steps in innovation is to test concepts with future users. This particularly crucial phase allows to identify the interest perceived by users and therefore to anticipate the market potential of an innovation.
In an increasingly digital world, it is necessary for companies to develop new innovative offers, adapted to the practices of their future users.
Innovation and creativity are naturally strongly linked together, and they nowadays constitute one of the most crucial challenges for companies.
Anticipating the future plays an important role in innovation projects and is necessary to take appropriate strategic decisions. But as the world becomes more and more connected and complex, how can we identify the most relevant paths? How can uncertainties be reduced?
Transhumanism or collapse theory, frantic or frugal consumption, programmed obsolescence or repair, robots or humans, -philic or -phobic, pro- or anti, generation X or Y, old workaholics or millennials in constant search of meaning...
Digital transformation is becoming a necessity for companies.