28May 2020

Representing concepts in order to test them

One of the key steps in innovation is to test concepts with future users. This particularly crucial phase allows to identify the interest perceived by users and therefore to anticipate the market potential of an innovation.

28Apr 2020

Develop new offer concepts

In an increasingly digital world, it is necessary for companies to develop new innovative offers, adapted to the practices of their future users.

31Oct 2019

Creativity in a digital world

Innovation and creativity are naturally strongly linked together, and they nowadays constitute one of the most crucial challenges for companies.

26Sep 2019

Usage Prospective Approach or how to anticipate the future

Anticipating the future plays an important role in innovation projects and is necessary to take appropriate strategic decisions. But as the world becomes more and more connected and complex, how can we identify the most relevant paths? How can uncertainties be reduced?

29Aug 2019

Hybridization as a core element of user experience

Transhumanism or collapse theory, frantic or frugal consumption, programmed obsolescence or repair, robots or humans, -philic or -phobic, pro- or anti, generation X or Y, old workaholics or millennials in constant search of meaning...

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